The Law of Averages gives us the encouragement we need to keep trying, even after getting rejected over and over again.

Success is hard to find. Whatever you do in life, you are going to face a lot of rejection and failure. The Law of Averages states that even though the majority of people may reject you if you keep on trying, you will eventually find success in your life.

The Hard-Nosed Customer

These customers have no complaints and love their current provider. Therefore, they do not want to hear a pitch about how another provider could better serve them. It is the most difficult to make a sale to these customers.  

The Indifferent Customer

These customers have a couple of minor issues with their current service but are not really looking to switch providers. However, most of them are willing to listen to what a salesman has to offer. A good salesman could close on a few of these customers, while a moderately good salesman may close on a couple.

The Easy Customer

These customers are having major issues with their current service and are already considering making a change to another provider. Any type of salesman would be able to close a sale to these customers. The problem is that your chance of finding them is only about 1-100.

The Law of Averages

The Law of Averages states that “the likelihood of certain events evens out if the frequency is increased.” In other words, the more hard-nosed customers you talk to, the more likely you will run into an easy consumer. You are going to face a lot of rejection and failure in life, but according to the Law of Averages, if you keep trying, you will eventually find success.

Everyone faces rejection, whether it’s at your job or in your dating life. The Law of Averages gives us the encouragement you need to keep on trying. The point is never give up when you face rejection because success could be right around the corner.

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Key Points:

  • The hard-nosed customer. They do not want to hear a pitch about how another provider could better serve them.
  • The indifferent customer. These customers have a couple of minor issues with their current service but are not really looking to switch providers.
  • The easy customer. These customers are having major issues with their current service and are already considering making a change to another provider.
  • The Law of Averages states that “the likelihood of certain events evens out if the frequency is increased.”

Quote This:

It isn’t that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. -Troy Carter

Talk About It
  1. What is your initial reaction to this topic? What jumped out at you?
  2. What do you normally do when a salesman calls or comes to your door?
  3. Have you ever bought something from a sales call or a door to door salesman? How did he or she convince you to buy it?
  4. When have you been rejected trying out for a sports team or applying for a job?
  5. How does rejection make you feel? Do you usually want to try harder next time or just give up? Why?
  6. Looking back, how has the Law of Averages worked in your life?
  7. Write a personal action step based on this conversation.