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The goal of a SWOT analysis is to gain a clear assessment of your present and future as a team, organization, or company.

Key Points:

  • The goal of a SWOT analysis into gain a clear assessment of your present and future as a team, organization, or company.
  • Start by analyzing the internal strengths and weaknesses (SW) of your organization.
  • Next, analyze the external opportunities and threats (OT) of the marketplace where you operate.
  • Doing a SWOT analysis can give you a lot of clarity on the present and future of your organization.

Quote This:

Doing a SWOT analysis can give you a lot of clarity on the present and future of your organization.

See Also: Leadership, Success, Teams, Workplace

Talk About It
  1. What is your initial reaction to this topic? What jumped out at you?
  2. What is the best strength of your team, organization, or company? Your worst weakness? How do you know?
  3. Did your SWOT analysis give you clarity? Explain.
  4. How do you hope to see your team, organization, or company change in the future? What do you need to implement right now to start on the path toward a brighter, more successful future?
  5. Write a personal action step based on this conversation.