The goal of a SWOT analysis is to gain a clear assessment of your present and future as a team, organization, or company.

Talking Points:

  • The goal of a SWOT analysis into gain a clear assessment of your present and future as a team, organization, or company.
  • Start by analyzing the internal strengths and weaknesses (SW) of your organization.
  • Next, analyze the external opportunities and threats (OT) of the marketplace where you operate.
  • Doing a SWOT analysis can give you a lot of clarity on the present and future of your organization.
Discussion:
  1. Initial reactions to this topic? What jumped out at you?
  2. What is the best strength of your team, organization, or company? Your worst weakness? How do you know?
  3. Did your SWOT analysis give you clarity? Explain.
  4. How do you hope to see your team, organization, or company change in the future? What do you need to implement right now to start on the path toward a brighter, more successful future?
  5. Is there a step you need to take based on today’s topic?