The product isn't going to sell itself. You have to be be active in building your brand.
Key Points:
- Attract a third-party endorsement. This helps build your name and gives you some credibility.
- Be a good old-fashioned grandstander. Pinpoint a little thing that you can blow up and make the center of your brand.
- Develop a creative online presence. The battle is won online, so work on your creativity everyday to make yourself stand out.
Quote This:
Finding opportunity is a matter of believing it’s there. – Barbara Corcoran
Talk About It
- What is your initial reaction to this topic? What jumped out at you?
- In your opinion, what’s the hardest part about building your brand?
- Of these three tips, have you done any of them? Why or why not, and how is it going?
- Think about what your company has that can set itself apart. How can you leverage that to build your brand?
- What are the next steps you plan to take when building your brand?
- Write a personal action step based on this conversation.
