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Jeff Bezos built Amazon.com to become the largest retailer in the world, and here are his Top 10 Rules for Success.

Key Points:

  • He left a high paying job to bet on himself and start a .com business when everyone thought he was crazy. He built it to become the largest retailer in the world and proved his doubters wrong.
  • Bezo’s Top Ten Rules:
    • Have no regrets
    • Follow your heart not your head
    • Invest more in the product than marketing
    • Pick a good name
    • Stand for something
    • Focus on the customer
    • Focus on your passion
    • Build a culture
    • Premium products at non-premium prices
    • Take a risk

Quote This:

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos

See Also: Workplace

Talk About It
  1. What is your initial reaction to this topic? What jumped out at you?
  2. What are the limitations to following your heart instead of your head? How far is too far?
  3. Which of Bezos’ 10 rules is hardest for you? Which is easiest?
  4. Which rule do you most disagree with, if any? Explain.
  5. Write a personal action step based on this conversation.