Jeff Bezos built Amazon.com to become the largest retailer in the world, and here are his Top 10 Rules for Success.
Key Points:
- He left a high paying job to bet on himself and start a .com business when everyone thought he was crazy. He built it to become the largest retailer in the world and proved his doubters wrong.
- Bezo’s Top Ten Rules:
- Have no regrets
- Follow your heart not your head
- Invest more in the product than marketing
- Pick a good name
- Stand for something
- Focus on the customer
- Focus on your passion
- Build a culture
- Premium products at non-premium prices
- Take a risk
Quote This:
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos
Talk About It
- What is your initial reaction to this topic? What jumped out at you?
- What are the limitations to following your heart instead of your head? How far is too far?
- Which of Bezos’ 10 rules is hardest for you? Which is easiest?
- Which rule do you most disagree with, if any? Explain.
- Write a personal action step based on this conversation.
