Watch the video above and talk about it with a group or mentor. Learn more.

Six universal Principles of Persuasion have been scientifically proven to make you more influential.

Key Points:

  • There are 6 short cuts to being persuasive:
    • Reciprocity: People are likely to give back in the same manner that someone gave to them.
    • Scarcity: People want more of what they fear might go away.
    • Authority: People follow the lead of those that come off as experts.
    • Consistency: People are likely to stick to something if they’ve made a prior commitment to do it.  
    • Liking: People are more likely to say “Yes” to a person they like; whether it’s due to similar interests are because they’re really good at giving compliments.
    • Consensus: People are often motivated to do something if they see others doing it.

Quote This:

The greatest ability in business is to get along with others and to influence their actions. -John Hancock

See Also: Workplace, Teams

Talk About It
  1. What is your initial reaction to this topic? What jumped out at you?
  2. What sales gimmicks have you fallen for in your life? Why did those tactics work on you?
  3. What do you typically do when you’re trying to persuade someone to do something? How effective have those strategies been?
  4. Which of the 6 short cuts are you most persuaded by and why? 
  5. In your business, which of the 6 short cuts do you think could be the most effective and why?
  6. Write a personal action step based on this conversation.