Watch the video above and talk about it with a group or mentor. Learn more.

Jeff Bezos laid out for key qualities for his stakeholders in 2014. How does your next idea stack up?

Key Points:

  • Customer love. Do people love it? Not everyone must love it, but you need a customer base.
  • Scaleability. Can this grow into other markets?
  • Strong returns. Can you make money on this product in the long-run or not?
  • Future-proof. Can this product stand the test of time?

Quote This:

We’ve had three big ideas at Amazon that we’ve stuck with for eighteen years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient. -Jeff Bezos

See Also: Entrepreneurs, Success

Talk About It
  1. What is your initial reaction to this topic? What jumped out at you?
  2. What is the product or service you are or would like to develop? Explain.
  3. What do/will customers love about your product or service? Explain.
  4. In what ways could your product or service grow into other markets?
  5. What sort of returns are you expecting? Explain.
  6. Can your product or service stand the test of time? What will be the challenges to overcome in the long-haul?
  7. Write a personal action step based on this conversation.